This year’s festival will be launched with promotional events on March 10 and 11 at the Jianguo Holiday Flower Market, the highlight a large-scale calla-lily landscaping and floriculture display and creative floral-arts contests. The formal opening ceremonies are on March 23 at Huagu Calla Plantation in Zhuzihu, followed by creative landscaping and floriculture design exhibits, street performances and musical shows, “Aesop’s fables” stage plays, calla-lily picking, DIY classes, and guided ecology and culture tours to scenic spots in Zhuzihu and Yangmingshan. Everyone is invited to dress up as an Aesop’s fable character for a big parade, and there will also be weekly activities based on other stories.